We met working in a fast-paced office where cold brew became part of our daily routine. What started as a shared habit quickly turned into something more, as we found ourselves comparing brands at our desks, debating flavor and strength, and asking the same question again and again: why does so much ready-to-drink cold brew taste the same?

The more we paid attention, the more we realized how interchangeable the category felt. Packaging changed and marketing claims varied, but there was very little specificity about where the coffee actually came from or why it should taste distinct.

That curiosity sent us deeper into the world of coffee, and one realization stood out. Mexico produces some of the most incredible coffee in the world, with high-altitude farms, volcanic soil, and remarkable depth of character, yet it is rarely treated with the recognition it deserves.

We started RICA because we believe origin should lead. Not marketing gimmicks or inflated caffeine claims, but real sourcing, real craft, and real intention.

RICA exists to honor Mexican coffee with the respect it deserves and to prove that convenience does not have to mean compromise. If you care about where your coffee comes from and how it is made, you are exactly who we built this for.

As they went deeper, one thing became impossible to ignore: Mexico was missing from the spotlight. Despite being one of the world’s great coffee-producing countries, Mexican coffee remains underrepresented in the global conversation. RICA was built to help change that by elevating Mexican coffee with the respect, care, and craftsmanship it deserves, and to prove that cold brew doesn’t have to sacrifice quality for convenience.